Pseudo-profound research À¶Ý®ÊÓÆµ study on BS wins Ig Nobel Peace Prize

Researchers Gordon Pennycook, Derek Koehler, Nathaniel Barr and Jonathan Fugelsang accept their 2016 Ig Nobel prize at Harvard University for their University of À¶Ý®ÊÓÆµ-based study called On the Reception and Detection of Pseudo-Profound Bullshit. (Photo by Howard Cannon for The )Ìý