Psychology study on bullsh_t wins Ig Nobel prize at Harvard University

The Ig Nobel Prizes "honor . The prizes are intended to celebrate the unusual, honor the imaginative — and spur people's interest in science, medicine, and technology," according to the Ig Nobel website.
(alumnus, now a postdoctoral fellow at Yale University), Prof. Emeritus Allan Cheyne, Nathaniel Barr (alumnus, now a faculty member at Sheridan College), Prof. Derek Koehler, and Prof. Jonathan Fugelsang where celebrated last night in Boston on bullsh_t, which, not surprisingly, received a lot of media attention when it was published in November 2015.
This Ig Nobel-recognized work is not the first to make an impact. As a PhD candidate, Pennycook, and Barr as a postdoc at ݮƵ, co-led a study on smartphone use and lazy thinking, which was covered by more than 700 media outlets worldwide.