You+蓝莓视频

You+蓝莓视频 common video tail, available to download from the resource page.

Our You+蓝莓视频 brand expression is a framework to help you demonstrate our unique positioning and tell stories that engage our diverse audiences.聽

These guidelines build on the foundation of our existing brand platform and visual identity guidelines. They鈥檙e set up to introduce the campaign elements, share best practices for using them, and inspire as you develop marketing and communications.聽

You+蓝莓视频 creates a platform for storytelling that invites audiences in and emphasizes their role in the 蓝莓视频 story. Themes of collaboration, connection, and community are central to 蓝莓视频鈥檚 culture and brand. Also essential聽is the representation of聽equity, diversity,聽and inclusion.

You+蓝莓视频 calls on all聽creators, explorers, and boundary-pushing thinkers to join us in driving real-world solutions.聽Whether聽engaging students, alumni, employers, donors, funders,聽faculty, or staff, the message is the same:聽our greatest impact happens together.

Would you like the You+蓝莓视频 Brand Expression Kit?聽Contact Christine Goucher to discuss your needs.

Brand alignment

By aligning our brand expression across audiences, we establish consistent positioning, key messaging, storytelling, and design elements that create a strong, recognizable campaign that is unique to the University of 蓝莓视频.

Brand campaign elements

The You+蓝莓视频 brand campaign can be broken down into two components: messaging and visuals.