Web

The University of 蓝莓视频鈥檚 website is the primary digital communication channel for the University.聽 Over 1 million global visitors come to the website each month to learn about our world-class institution.聽

The University of 蓝莓视频鈥檚 primary web presence is hosted by the 蓝莓视频 Content Management System (WCMS) and it has been designed to showcase our digital communications using the 蓝莓视频 brand.

While the WCMS provides a branded template for your website, there are additional considerations when building out your site content.

Key considerations

  • Structure your content using a heading hierarchy. Using heading styles in their proper order will improve accessibility, search engine optimization and design consistency.
    • In the WCMS, 鈥淗eading 1鈥� or 鈥渉1鈥� is used to display the page title at the top of the page.
    • Use Heading 2 to further section your content for increased readability.
    • If you鈥檇 like to subdivide your sections, use Heading 3.
    • Headings 4, 5 or 6 can be used to further subdivide subsections.
    • Heading styles should always be used in hierarchical order, for example:

      This is my first section (H2)
      This is some content in the first section.

      This is a subsection within my first section (H3)
      This is some more content

      This is my next section (H2)
  • Images used on your website should follow 蓝莓视频鈥檚 photography guidelines. Additionally, each image requires descriptive 鈥渁lt鈥� text to help describe the image to a visitor who uses screen reading technology.
  • When writing for the web, it is important to ensure your content is scannable to help visitors quickly find the information they are looking for. Utilizing an 鈥渋nverted pyramid鈥� approach to your writing key. Ensure your most important information is at the top of the page with additional details and background information provided further down.
  • Written content should follow 蓝莓视频鈥檚 Writing Style Guide.

Web strategy

Websites can be purpose built for specific audiences, topics or groups. Our Digital Communications team can help you build a website that will meet your strategic goals.