Creativity and exploration are central to the À¶Ý®ÊÓƵÌýbrandÌýexperience. We live and breathe innovation. We encourage each other to challenge convention. And we thrive on the discovery of new possibilities.
In order to express our brand, it'sÌýimportant to respect the integrity, longevity and strength of À¶Ý®ÊÓƵ’s brand identity that's been established over time.Ìý
By following our brand guidelines, we ensure that we portray the brand consistently and authentically. In doing so, we guarantee its continued ability to embody and unify the various disciplines and accomplishments that À¶Ý®ÊÓƵ represents.
Explore the following sections to learn how to effectively embody the À¶Ý®ÊÓƵ brandÌýacross various contexts.
Logos
View guidelines for applying the À¶Ý®ÊÓƵ logo and following the logo architecture.
Colours
Learn how to use the À¶Ý®ÊÓƵ colour bar and apply the approved colour palette.
Typography
Find out more about À¶Ý®ÊÓƵ’s brand fonts, when to use them and alternative font options.
Writing
Review the writing guidelines to help you create content that tells the À¶Ý®ÊÓƵ story.
Imagery
Access imagery guidelinesÌýfor photography, illustration, generative renders, symbols, icons and more.
Brand applications
Learn how to portray the brand in various contexts, including websites, social media, audio and video, signage, events and stationery.
Creative Studio
Find out what Creative StudioÌýdoes and how we can help you deliver your marketing and communications.
