Recruitment materials

Recruitment materials are used to invite people to participate in your study.Ìý

Tips

  • Use appropriate logos and branding (e.g., À¶Ý®ÊÓƵ letterhead, partner logo).
  • Obtain permissions before putting up posters or posting on social media sites. For example, permissions may be needed to put up posters on bulletin boards or from social media site administrators.Ìý
  • Email recruitment
    • Indicate how you obtained the individual's contact information (e.g., from a webpage, person indicated in a previous survey that they would be interested in being contacted for a future study).
    • If someone is sending an email on your behalf include: "This email is being sent on behalf of the researchers" at the top of the email to let people know that their contact information was not shared.Ìý
    • Use blind carbon copy (BCC) or send individual emails to avoid sharing contact email addresses of other potential participants.Ìý

Samples

Recruitment method and sample recruitment materials
Recruitment Method Samples
Email

Email for interviewÌý(»å´Ç³¦³æ)

Email recruitment scriptÌý(»å´Ç³¦³æ)
Poster

Recruitment Poster AÌý(»å´Ç³¦³æ)

Recruitment Poster BÌý(»å´Ç³¦³æ)
In person

Door to door survey recruitment letterÌý(»å´Ç³¦³æ)

In-class recruitment script and contact cardsÌý(»å´Ç³¦³æ)
Social media Twitter PostÌý(»å´Ç³¦³æ)
Telephone Telephone recruitment scriptÌý(»å´Ç³¦³æ)
Organization Gatekeeper

Organization/gate keeper recruitment letterÌý(»å´Ç³¦³æ)

School Board Recruitment LetterÌý(»å´Ç³¦³æ)

School Recruitment LetterÌý(»å´Ç³¦³æ)

Resources

Creating a SONA description for recruiting in psychology studiesÌý

Using plain language in participant materialsÌý

Use of crowdsourcing services and other online panelsÌý

Guidelines for conducting research when people are part of an organization or groupÌý

Recruiting by email? See Mass email and anti-spam law and guidelines (À¶Ý®ÊÓƵ IST)