For milk pasteurization start-up Safi, 2023 changed everything

Thursday, December 21, 2023

For milk pasteurization start-up Safi, 2023 was a year of making their dreams a reality.

In May, the Math Innovation office helped sponsor Safi鈥檚 three computer science/business student founders 鈥 Miraal Kabir, Daria Margarit, and Martin Turuta 鈥 to travel to Rwanda and pitch their hand-held milk pasteurization device to local dairy farmers. Safi aims to make milk pasteurization cheap and accessible, dramatically reducing the transmission of milk-borne diseases.

The May trip was a resounding success, but there were still major challenges ahead.

Safi members speak with farmers

Miraal Kabir (center) and Martin Turuta (right) explain their product to local dairy farmers.

Asking for help

The team spent their entire summer testing and refining their milk pasteurization device. They were on campus almost every day, using the Engineering Machine Shop and the Velocity Digital and Science spaces to finetune components and detect possible design flaws. In the process, they also encountered a major disappointment: they would not be able to manufacture the devices in Rwanda as originally planned.聽

鈥淚 think we were na茂ve at the beginning about how incredibly complicated and hard this was going to be,鈥 Margarit says.

The process was particularly challenging because none of them had an Engineering background. 聽鈥淚 was really optimistic about what we could do by ourselves,鈥 Turuta says. 鈥淏ut the more we asked for help, the more experts and professionals helped us. A huge example is Graeme Adair at the Machine shop. We spent three months trying to build our product on our own, then we talked to him and within a week or two we had something ready for production.鈥

This 鈥渉umbling鈥 process paid off. By the end of the summer, they had a product they were comfortable bringing with them when they returned to Africa 鈥 and something they were excited to enter in that August鈥檚 American Society of Mechanical Engineers Innovation Showcase.

The importance of validation

The competition, which focuses on engineering for social good, had over 2,000 applicants from both university and professional spaces. Safi was chosen as one of the top three winners, receiving $10,000 of funding that was imperative in financing their return to Africa. More importantly, however, the win was validation after an often-gruelling summer.

鈥淚t was very validating for us that, outside of the university system, and in an engineering competition, we were still seen as good,鈥 Miraal says. 鈥淭he judges really liked how we worked as a team, and they saw us continuing to learn and grow as we work to make a difference.鈥

Safi members on stage in front of Canadian flag

Members of Safi competed as part of the Canadian team at the Enactus World Cup.

The team members also placed in the top three at the , and won the GreenHouse pitch competition back at the University of 蓝莓视频. 鈥淭his project has been going for more than two years,鈥 Turuta reflects, 鈥渂ut this is the first year we鈥檝e gotten this huge push. To do all that and present it and have it recognized too has been incredible.鈥

鈥淭he amazing success of the Safi co-founders demonstrates that a Math education can form the foundation for other real-world impacts beyond traditional areas like high-tech and finance,鈥 says Charles Clarke, Associate Dean for Innovation and Entrepreneurship in the Faculty of Mathematics.

Returning to Africa

The most important part of Safi鈥檚 year was when they returned to Africa in September. They first traveled the African Dairy Conference and Exhibition in Uganda, where they were invited to meet with the Ugandan Minister of Agriculture. In Rwanda, they set up pilot testing with four milk kiosks in Kigali.

Finally, they traveled to Kenya, where they were able to partner with the NGO Core Health and Wealth and run workshops on pasteurization for local farmers. In Kenya, they also attracted the attention of pharmaceutical company Boehringer-Ingelheim, who invited them last minute on a whirlwind trip back to their German headquarters for their annual social entrepreneurship conference.

Daria Magrit leads workshop with farmers

Daria Margarit leads a workshop with dairy farmers

"The Faculty of Mathematics is so proud of Safi and the positive impact of their innovation in such a short time frame,鈥 says Stephanie Whitney, Director for Research & Innovation Partnerships in the Faculty of Mathematics. "We鈥檙e so pleased that our small contribution to their work has helped lead the to such amazing things. We鈥檙e excited to continue to support them in what they accomplish next.鈥

Now, finally back in Canada, the Safi founders are looking forward to the future. While they鈥檝e seen incredible success, they still have far to go: their company currently has $0 in net revenue, and they have another April pilot planned to validate their supply chain and business model before they can begin large-scale production. They also have a deadline in mind: their graduation in August, after which they all hope to work on Safi full-time.

鈥淲e鈥檝e learned so much this year,鈥 Kabir says, 鈥渁bout being willing to ask for money, and ask for expertise, and deal with setbacks. I recently looked at our original plan from when we started in early 2021, and it was wild,鈥 she laughs. 鈥淲e thought we would be fully running by December 2021, distributing to half of Africa, a billion-dollar company.鈥

鈥淚 think that optimism was so important, though,鈥 Margarit adds. 鈥淚f we had focused on possible criticisms and ways we could fail, we would have gotten overwhelmed. I think that intense belief that we could make a positive impact is why we鈥檝e made it this far.鈥