Professor Emeritus

Research interests
- Marketing
- Management
- Consumer Behaviour
- Persuasion
- Service Quality
Education
BSc, Acadia UniversityÂ
BEd, Acadia UniversityÂ
MRec, Acadia UniversityÂ
PhD, Texas A&M UniversityÂ
Selected publications
See Google Scholar for full list of publications.Â