Building Coeurage, Community, and Change
Nicole Troster (MBET 鈥18) is听helping women-led service businesses scale with clarity, confidence, and customer-centric strategy. After more than 15 years supporting entrepreneurs and co-founding ELLA, Nicole launched Coeurage Labs to fill a growing gap in Canada鈥檚 entrepreneurship ecosystem.
Inspired by her own family鈥檚 journey and driven by a commitment to empowering founders, Nicole combines evidence-based frameworks with deep customer understanding to help entrepreneurs build sustainable, scalable companies.听