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BET courses teach you how to turn ideas into opportunities. Available to students from all University of ��ݮ��Ƶ faculties.

Study entrepreneurship and business with undergraduate courses from the Conrad School of Entrepreneurship and Business.��

BET 210 Business Technologies and Infrastructure (online)

Modern organizations increasingly rely on a technological infrastructure that informs what can be accomplished, the prospects for long-term growth, and its overall competitiveness. In this course, students will learn about��underlying��technologies, gain insights into planning��for new technologies, evaluate existing systems��and understand the various roles and issues related to corporate Information Systems management.

Offered: F, W, S

BET 300 Foundations of Venture Creation

This course is��available to��students who are committed to starting a venture through Enterprise Co-op,��Velocity or on their own. The course is an introduction to the processes involved in moving an idea from conception to launch. Topics covered include:

• Definition and evaluation of entrepreneurial opportunities
• Crafting clear value propositions
• Business models and startup processes
• Business plan framework

Prerequisite: Permission of instructor. To apply, complete the application form.

Applications for the fall 2025 term close on August 20.

Offered: F, W, S

Note: List C for engineering complementary studies

BET 340 Essentials of Entrepreneurial��Planning and Execution

Formerly BET 310

Success starts with finding a solution to a “big idea” and then creating the right strategy to bring it to market. The final step in the process is explored in this course: the disciplined execution of strategy. A broad range of skills are required for this, including understanding founder and team dynamics, hiring and firing, cash flow management, project management, developing suitable equity structures and compensation, pitching, fund-raising, internal and external communications, and people skills. This course explores the business skills and knowledge needed to take a new venture –��whether it is a start-up or part of an existing organization – from strategy to market.

Offered: F, W, S

Note: BET 340 is a List C course for engineering complementary studies

BET 350 Customer Experience Design

In this hands-on course, entrepreneurial students will learn the principles and tools of customer experience (CX) design and how developing an exceptional experience for customers fits into an overall business strategy. Not only will students develop a conceptual understanding of user experience and user-centered design, but they will also learn how to deeply understand the needs of the customer and develop engaging and innovative products and services. Topics include:

• visual design principles��
• design thinking��
• user experience research
• experience mapping
• sketching and storyboards
• interactive prototypes
• usability testing

Offered: F, W, S

Note: List C for engineering complementary studies

BET 400 Early-Stage Venture Marketing

This course develops the theoretical knowledge and practical skills needed to develop a marketing strategy for early-stage ventures.��The purpose of this course is to help sustain and grow a venture that has already launched. Topics include:

• managing product development
• marketing and brand development
• segmentation and targeting
• competitor analysis
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Offered: W��

Note: List C for engineering complementary studies

BET 405 Digital Leadership and Transformation��(online)

Firms must continuously evolve and adapt in rapidly changing competitive environments. While investments in new technology are important, this is not the only aspect of successful digital transformation. It requires an understanding of the implications for the firm's products and services as well as its business model, culture, and operations. In this course we examine some of the implications for organizations as they continuously evolve and transform themselves to become and remain responsive and competitive.

Prerequisite: Student must have completed BET210 - Business Technology and Infrastructure. Students must be in level 3A or higher.

Offered: W, F, S

BET 450 Leadership

Leaders make things happen.��Leaders make things possible. This course explores the relevant concepts, theories and skills needed to lead successfully in any environment, from new ventures to change management in large corporations, government, and not-for-profits. Topics include:

• leadership and followership
• group and team dynamics
• change management
• interpersonal dynamics
• supporting leadership skills such as self-awareness, conflict management, and communications.��

Course topics will be enriched through a critical study of leadership exemplars in popular media.

Offered: F, W

Antireq: MSCI 411, SPCOM 204, 227

Note: List C for engineering complementary studies

BET 460 Business Negotiations

We negotiate every day with potential employers, coworkers, merchants, service providers, customers, and suppliers. Negotiation is the art and science of securing agreements between two or more independent parties. It is a craft that must hold co-operation and competition in creative tension, and even the most experienced negotiators often fall prey to common biases and errors in judgment. This course is highly experiential; therefore, students will practice, reflect, analyze, and practice again.

Offered: F, W

Note: List C for engineering complementary studies

This course also addresses ethical and professional responsibility in consulting, key stages in the consulting process, issue diagnosis, difficult clients, consulting frameworks, analytical approaches to solving complex problems, building a consulting toolset, change management processes, and advanced presentation techniques.

In addition, there will be guest speakers who work/ have worked with major consultancy companies such as McKinsey or Deloitte. They will provide you with industry insights and a chance to find out more about the day-to-day reality of being a consultant.

Offered: F, W

Prereq: Level at least 3A��