Professor Victor Cui offers bold perspective on Canada’s role in global trade

Friday, April 11, 2025

Dr. Victor Cui, Professor of Entrepreneurship, Innovation, and Global Strategy at the Conrad School of Entrepreneurship and Business, published an opinion piece in the Globe and Mail this week on the global trade war now roiling world economic markets.

Cui applied his expertise in competitive dynamics to assess the implications of U.S. President Donald Trump’s tariff strategy, arguing Canada has a chance to strengthen its economic sovereignty as the U.S. and China go toe-to-toe.

“In today’s global arena, sustainable competitiveness is no longer defined by who controls the most oil or lumber,” Cui wrote. “Instead, it hinges on who leads in talent and breakthrough technologies, such as artificial intelligence, quantum science, energy storage and advanced robotics."

“Canada now faces an unprecedented chance to build our strengths as the two superpowers reshape the global economic order, unlocking prospects that could work in our favour.” Go to A bold prediction on tariffs for the full story.

Profile photo of Victor Cui, an Associate Professor at the Conrad School and a Conrad Research Excellence Chair