My Experience Building a Christian Health Business Through MBET

Friday, March 17, 2023
by

Jenni Lien, MBET '23
Hi everyone, my name is Jenni Lien and I鈥檓 part of the Master of Business, Entrepreneurship and Technology (MBET) 2023 cohort.

When I tell pastors and ministry leaders that I鈥檓 building a Christian business in a secular business school, I often get surprised responses. But for me, it鈥檚 been a very natural process. I was clear that I wanted to build a business targeted at Christian women 鈥 building on my platform 鈥 in my MBET application, and also in class introductions, projects, and in my application for other on-campus opportunities like the University of 蓝莓视频鈥檚 Student Venture Fund and the GreenHouse Incubator for Social Entrepreneurs at United College. All I鈥檝e felt is respect and support from my professors and peers.

If I鈥檓 honest, I wasn鈥檛 entirely sure what to expect from the MBET program. Sure, prior to applying, I reviewed the course topics which sounded interesting. And I really liked how the program was structured as it sounded like the program would essentially help you build a business from A-Z, from understanding our strengths and potential blind spots as entrepreneurs, to validating our business idea, practicing our pitching style, creating sales and marketing strategy, and more. How great that students get to do all this with support from experts and in a community of like-minded ambitious entrepreneurs! What鈥檚 it actually been like?

In the past, I鈥檝e worked with experienced angel investors and venture capitalists, and asked one of them to be my reference for my MBET application. They said they were happy to but asked me to think about whether the program was necessary. I suppose I could have invested what I鈥檓 spending on tuition into my business and tried to find online videos and tutorials on similar topics to the MBET courses.

Jenni Lien and her team celebrating a win during the ignition (orientation) week pitch competition
But being part of MBET has been so valuable. I really enjoy the quality of the teaching, mentoring, and community in the classroom and in the wider Kitchener-蓝莓视频 startup community. They鈥檝e helped me be bolder with my business idea as well as ensured I鈥檝e really thought through the needs and 鈥渇rustrations鈥 of my user 鈥 that I鈥檓 building a product for my customer rather than finding a customer for my product.

In an ideal world, all entrepreneurs would have a clear vision, endless confidence and skill, and efficiently execute to great success. But being this superhuman isn鈥檛 realistic, is it? It鈥檚 a blessing to be part of a community that teaches, supports and challenges you to be your best. When I started the MBET, I had a burning desire to help Christian women seek God for emotional health and healing (often spoken of in Christian circles as 鈥渋nner healing鈥) 鈥 as this changed my own walk with God in a powerful way 鈥 but I was recovering from work-related burnout and praying for the confidence to actually build this dream that was burning in my heart. Through coursework and inner work, these past few months have been so nourishing.

Five months later, I鈥檓 part of opportunities I barely dared to dream of when I started. I鈥檓 the proud founder of , an emotional health and healing platform for Christian women. I was an analyst with the Student Venture Fund (part of the Golden Triangle Angel Network), am a member of the GreenHouse Social Incubator, have just been accepted to the in Manitoba鈥 and hopefully more to come.

And this is just a glimpse of my story 鈥 my fellow MBETs are doing so many amazing things, from winning national awards and on-campus pitch competitions, travelling to national pitch competitions, getting internships with local angel networks, being teaching assistants, balancing an intense full-time CFO job while pursuing their MBET full-time鈥 so inspired by our cohort!

Jenni Lien  her classmates celebrating the holidays with Conrad School staff/faculty

Jenni Lien  MBET students celebrating a birthday

Which reminds me, a few days ago I was having a conversation with a classmate in our MBET lounge. I asked her if she was happy she鈥檇 chosen to do the MBET over the MBA at the University of Toronto鈥檚 Rotman School of Management. Her reply? Yes, because the atmosphere at MBA schools is often competitive (competing for traditional jobs) whereas MBET is supportive (our ventures are all different) and鈥 because 鈥渉onestly鈥 MBET makes me dream.鈥 I think all of us MBETs feel this way. It鈥檚 why we applied, why we鈥檙e working so hard, why we seek our professors for guidance and support, and why we try to take advantage of the many opportunities offered to us to help make our dreams a reality.

Not to sound too promotion-y (not being paid to write this post!) but if you want to build your dream and are looking for support to make it happen, the MBET may be the right next step for you. It has been for me. Feel free to if you have any questions!