Researchers create 'player trait model' allowing for personalized games
University of ݮƵ researchers have developed a novel tool that will allow user-experience designers to create more effective, personalized games and marketing campaigns.
Unlike other tools that categorize gamers by types, the new “player traits model,” along with a 25-item survey, can be used to more easily and accurately evaluate the kind of games people will enjoy. The model is based on five traits — social, aesthetic, challenge, goal and narrative.