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Researchers led by Lennart Nacke, Associate Professor at the Stratford School of Interaction Design and Business, have developed a novel tool that will enable user-experience designers to create more effective, personalized games and marketing campaigns.

A team of Global Business and Digital Arts students developed Virtuous Waste, an alternative to plastic packaging made of seaweed that they pitched before a panel of industry experts and social entrepreneurs on June 19 in Toronto. Their winning solution will receive $25,000 in funding for implementation during a 12-month incubation period.

The University of À¶Ý®ÊÓÆµ Stratford Campus warmly welcomed over 200 students on Thursday, with an afternoon of one-of-a-kind planned orientation activities that were generously supported by the businesses of Downtown Stratford.

The five university students behind a project called Recreate didn't expect to win a digital arts project showcase.

"Absolutely not," said Pedja Ristic, who spoke on behalf of his group.

Design students at the University of À¶Ý®ÊÓÆµ Stratford Campus had the chance to hear from their colleagues who had graduated and gone on to work in the field on Saturday.