José R. Hernandez (MAcc '98), author of Broken Business, is an internationally recognized expert on crisis management, business integrity, and corporate misconduct. He is the founder and CEO of Ortus Strategies, a firm dedicated to addressing the strategic needs of organizations faced with complex legal, regulatory, and reputational challenges.
Misconduct is inevitable, but scandal is not.
José R. Hernandez (MAccÌý'98) is quiteÌýinvolved with the School of Accounting andÌýFinanceÌýbeingÌýformerly part ofÌýthe SAF Advisory Council, participatingÌýin our 2018 Valentine's story, and comingÌýto the SchoolÌýas a guest speaker to talk about his experiences and book,ÌýBroken Business. This is José'sÌýfirst book and it offers senior business leaders an essential guide that reveals what companies can do to save their enterprise when scandal strikes or, better yet, what they can do to avoid scandal in the first place. The book is firmly grounded in research and the author’s vast experience in working with international companies. These organizations José talks about were almost doomed by crises of their own making, only to emerge stronger and better than ever through his advice.
Misconduct is inevitable, but scandal is not. As JoséÌýexplains, leaders first need to acknowledge but not condone the inevitability of misconduct. The book then shows how to develop a leadership approach so an organization may identify misconduct and address it before it heads to the crisis level.
Broken BusinessÌýoffers the essential steps for rescuing a company from a crisis and offers the tools to help recalibrate the leadership senses necessary to institutionalize good conduct in business, so necessary in today’s challenging world.