%0 Journal Article %J Journal of Industrial and Management Optimization %D 2018 %T Analysis of a dynamic premium strategy: from theoretical and marketingperspectives. %A Wing Yan Lee %A Fangda Liu %X Premium rate for an insurance policy is often reviewed and updated periodically according to past claim experience in real-life. In this paper, a dynamic premium strategy that depends on the past claim experience is proposed under the discrete-time risk model. The Gerber-Shiu function is analyzed under this model. The marketing implications of the dynamic premium strategy will also be discussed. %B Journal of Industrial and Management Optimization %V 14 %P 1545-1577 %G eng %U https://www.aimsciences.org/article/doi/10.3934/jimo.2018020 %N 4