@article {26166, title = {Analysis of a dynamic premium strategy: from theoretical and marketingperspectives.}, journal = {Journal of Industrial and Management Optimization}, volume = {14}, year = {2018}, pages = {1545-1577}, abstract = {Premium rate for an insurance policy is often reviewed and updated periodically according to past claim experience in real-life. In this paper, a dynamic premium strategy that depends on the past claim experience is proposed under the discrete-time risk model. The Gerber-Shiu function is analyzed under this model. The marketing implications of the dynamic premium strategy will also be discussed.}, url = {https://www.aimsciences.org/article/doi/10.3934/jimo.2018020}, author = {Wing Yan Lee and Fangda Liu} }