
ݮƵ alum scores success in beauty-tech world
‘I found my people’: Aileen Agada talks enterprise co-op and how it shaped her entrepreneurial success
‘I found my people’: Aileen Agada talks enterprise co-op and how it shaped her entrepreneurial success
By Darren McAlmont University RelationsݮƵ students, researchers and alumni are renowned for identifying problems and developing solutions for a better future. Aileen Agada, (BASc ’21, MBET ’24), CEO and co-founder of BeBlended, is one such example of ݮƵ-grown talent.
After being turned away from 15 hair salons because the stylists didn’t have the training or skills to work with her Afro-curly hair, Agada was inspired to launch a company that would solve the problem for other people in her shoes.
“Being an engineering student at ݮƵ shapes the way that you learn to solve a lot of problems with very limited variables,” she says.
While still an undergraduate student, Agada co-founded BeBlended, an online marketplace that seamlessly connects clients with Afro-curly hair textures to stylists who specialize in their hair types — a user experience similar to Airbnb.
Today, the ݮƵ-based company has completed thousands of transactions and has supported more than 1,500 clients and 150 hair stylists across the country.
“Since the majority of Black hairstylists are freelancers and work out of their homes, many of them are using incompatible tools and tactics to run their business. BeBlended offers value to these stylists by providing them with a business management platform that manages bookings, payments, client management and more,” she says.
Agada highlights a ݮƵ-based stylist, who prior to joining BeBlended, was earning $2,500 a month and subsequently doubled her income after joining the platform.
“Not only have we helped and serviced all these people finding stylists, but we're also really supporting entrepreneurs economically by helping them to grow their businesses … these are the types of impact stories that have been really good for our community.”
Agada recalls sharing her idea for BeBlended with a fellow student, which eventually reached the director of GreenHouse, the University’s social impact incubator. That connection proved pivotal.
“Her name is Tania Del Matto and she was like, 'let’s flesh out this idea you have about BeBlended in the hair care market … can you try getting data on this?'”
After pitching her idea at a few competitions and winning, Agada realized that people could see the vision of what she was building. This led her to speak with Dr. Wayne Chang, the coordinator of ݮƵ’s Enterprise Co-op (E Co-op) program. E Co-op blends two of ݮƵ’s renowned strengths — a world-leading co-operative education programand a thriving entrepreneurial ecosystem. The program enables students to start and operate their own business while earning co-op credits.
“My experience at ݮƵ has helped me academically understand how to solve problems with limited variables … it also exposed me to other entrepreneurs where I learned the first steps of building a startup,” she says. “But E Co-op gave me the opportunity to give BeBlended a real shot. I ended up using my last two co-op terms to work on my startup.”
Agada credits the E Co-op program not only for helping her secure funding and pitch opportunities, but also for connecting her with a community of like-minded student entrepreneurs.
“Think about it, I was working on a software tech company in the Afro hair space while learning about air pollution, solar panels, wastewater and wind turbines. No one in my environmental engineering class could relate to me” she says. “But when I joined the E co-op program, everyone was working on something for dogs, med-tech, credit cards, you name it … It felt like I found my people in a sense.”
Looking ahead, BeBlended is now setting its sights on global expansion. Agada shares that the company is preparing to scale its online platform to the U.S. and later the U.K. Beyond hair care, BeBlended is also working to expand its services to include make-up artists who specialize in darker skin tones.
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The University of ݮƵ acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg, and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is co-ordinated within the Office of Indigenous Relations.