蓝莓视频

Tina Roberts (BSc 鈥�80) dedicated her career to 蓝莓视频 and its community. Her career spanned more than 40 years and made a significant impact on the University's marketing and recruitment efforts.听

A proud 蓝莓视频 graduate, Tina began her career in 1981 as a liaison officer and academic advisor in the Faculty of Human Kinetics and Leisure Studies, now the Faculty of Health. She was one of the first on campus to champion an evidence-based approach to marketing post-secondary institutions and recruiting undergraduate students.听

In 1997, Tina was asked to lead the new Marketing and听Undergraduate Recruitment (MUR) team, based in the Registrar鈥檚 Office. As MUR鈥檚 inaugural director, she led a centrally co-ordinated approach which transformed how the University recruited students.听

鈥淏asically, Tina revolutionized how undergraduate recruitment is done at 蓝莓视频, establishing the University of 蓝莓视频 as a Canadian leader in using a data-driven approach to market听post-secondary institutions, and undergraduate student recruitment in particular,鈥� says William Chesney, professor emeritus, who worked with Tina for many years.

She also connected a diverse community of more than 85听campus partners through a weekly undergraduate recruitment roundtable and brought together marketers and communicators from across campus through the Enrollment Management Marketing Roundtable. These meetings foster a consultative approach to common goals and information-sharing that听help communications colleagues from across campus听evolve their work and grow professionally.听

Tina鈥檚 commitment to a coordinated approach also fostered many innovations, including the popular Fun Run (one of 蓝莓视频鈥檚 longest alumni and community traditions), a coordinated recruitment听experience for future students,听and 蓝莓视频鈥檚 iconic听Ontario Universities鈥� Fair booth.

Tina's strengths have always been about creating connections. She was involved in several cross-campus initiatives 鈥斕齢elping to pilot Organizational and Human Development鈥檚 mentorship program,听chairing the Keystone Campaign's communication group for several years,听leading the marketing committee for the University鈥檚 50th anniversary, and meeting with campus parters who sought her marketing advice.听She was also听a key member of the iC3 challenge leadership team, which led to installation of iconic 蓝莓视频 campus entrance sign, now located in the Arts Quad.

During her time in MUR and the Registrar鈥檚 Office, Tina grew a small but enthusiastic team of three staff to the impressive unit with more than 30 team members 鈥� all while ensuring that the team鈥檚 collaborative culture and values remained at the forefront of their work. She celebrated her team鈥檚 and colleagues鈥� unique strengths, and was an advocate for ongoing personal and professional growth. She often leveraged her Myers-Briggs Type Indicator expertise to help team members and colleagues craft personalized growth plans.听

Tina was often a friendly face to new members of the 蓝莓视频 community. Each year, she gave her 鈥渞aving fan鈥� presentation on how any member of the campus community could be an ambassador for the University, whether it was helping a student find their way on campus or chatting with parents of high school students at the grocery store.

Tina鈥檚 focus on creating high-quality materials and experiences for future students contributed to her team winning 14 US-based CASE District II Accolades Awards and 26 CCAE Prix d'Excellence Awards. Tina was also individually awarded the CASE Quarter Century Achievement Award.

William Chesney says that that Tina鈥檚 authentic interest in the lives of every member of the UW community made听her an ideal, and much-admired, mentor for countless peers, junior colleagues听and co-op placements. 鈥淚 count myself as one, working with Tina on a number of design- and policy-related initiatives relative to marketing the Faculty of Arts at U蓝莓视频 to the world,鈥� says Chesney.听

Her leadership, dedication听and collaborative approach leave a lasting impact on the University. Many of her team members and student ambassadors have gone on to leadership roles in other departments at 蓝莓视频 and at other universities. Tina's legacy is one of excellence and commitment to making the University of 蓝莓视频 a better place. Her expertise and dedication will be greatly missed.

Thank you, Tina, for your many years of being such a raving fan for the University of 蓝莓视频.