U蓝莓视频 teams navigate success at MEDAx

Friday, November 15, 2019

Earlier this month, (MEDA) hosted supporters from all across North America in Tucson, Arizona for their annual convention. MEDA鈥檚 work across the globe in sustainable development and international investment attracts a wide range of stakeholders interested in business solutions to poverty.

MEDA鈥檚 social enterprise pitch competition attracted more interest than ever at this year鈥檚 convention, as several hundred people gathered to hear five teams pitch their ideas for a new product or service that could make a positive social and environmental impact. Part of an initiative called , the competition is one way that MEDA is empowering the next generation of changemakers.

Conrad Grebel University College students have attended the MEDA convention for many years, and the Kindred Credit Union Centre for Peace Advancement has supported their participation in the pitch competition since its inception three years ago. This has provided an opportunity for them to not only learn about MEDA, but to step into an entrepreneurial space that connects their passion for changemaking with the world of social innovation.

For Grebel students, this is often their first foray into entrepreneurship, and serves as an introduction to 蓝莓视频鈥檚 thriving social innovation ecosystem. For other competitors, it is one of many venues in which they have sought to build support for their venture. Nonetheless, access to the Centre for Peace Advancement and our networks at the University of 蓝莓视频 and beyond has greatly impacted students鈥 ability to succeed.

The two teams from the University of 蓝莓视频 that travelled to Tucson, Climatory and (ERA), showcased how MEDA鈥檚 pitch competition can be both a launching point and a catalyst for growth anywhere along the entrepreneurship journey.

Climatory in Arizona
Climatory鈥檚 journey through the innovation ecosystem is just beginning. Founded by an interdisciplinary team of Grebel students, Climatory is seeking to address the practical concerns of subsistence farmers in Guatemala whose crop yields have been greatly affected by climate change. Their solution includes creating a temperature-regulated greenhouse, made largely of sustainable materials which are locally sourced by women in the region, to allow for a longer and more fruitful harvest despite inconsistent temperatures and rainfall.

This was Climatory鈥檚 first pitch competition and, while they did not win in Tucson, they demonstrated great promise. 鈥The opportunity to pitch at MEDAx,鈥 said team member Charity Nonkes, 鈥渁llowed the Climatory team to push ourselves and think deeply about how social enterprises operate and address problems in our world.鈥 Charity, along with fellow team members Olivia Cullen, Joshua Garcia-Barrios, and Abby Lobert, will be able to tap into amazing opportunities for growth around them, including St. Paul鈥檚 GreenHouse, the Conrad School for Entrepreneurship and Business, Entrepreneurship at Environment, as well as the Centre for Peace Advancement. They could also follow in the footsteps of last year鈥檚 MEDA team from Grebel, SheCycle, to test their idea in further competitions such as the World鈥檚 Challenge Challenge.

Founded by Folake Owodunni and Maame Afriyie Poku, Emergency Response Africa engaged the MEDA pitch competition from a different moment in their entrepreneurship journey. Building on the wealth of support they have already received from the 蓝莓视频 innovation ecosystem, they were able to take home the $10,000 top prize! ERA aims to combine emergency response training with intelligent dispatch and communications technology and alternative medical transportation to address the lack of emergency medical services in Nigeria.

Folake and Maame initially explored their idea as students in the Conrad School鈥檚 Masters in Business, Entrepreneurship and Technology (MBET)

ERA at MEDAx
program. From there, ERA pitched on campus at the , World鈥檚 Challenge Challenge, and the . They also secured support from , and were able to travel internationally to meet with other . Just a few days after their big win at the MEDA convention, ERA took home another $10,000 top prize in a at a conference near Toronto.

ERA is an inspiring example of the possibilities available for U蓝莓视频 students invested in making a difference. Each pitch competition and connection has allowed ERA to gain confidence in their idea and skills as a team, and has opened up new networks and opportunities. Funding received over the last several months has helped ERA prepare to launch a multi-phase pilot project in Nigeria by the end of 2019.

Climatory and ERA鈥檚 stories together demonstrate what is possible when U蓝莓视频 students access the right resources at the right time. We are fortunate to have teams like these represent our university!