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Startup Setori raises seed round, hires all University of À¶Ý®ÊÓƵ team to build AI companion for Gen Z 

By Naomi Grosman

Velocity

Velocity startup Setori developed an artificial intelligence companion to improve Gen Z’s focus and guard against procrastination and raised $1 million USD in pre-seed funding. 

 is co-founded by two University of À¶Ý®ÊÓƵ engineering alums Logan Jeya (BASc ’14) and Marc Simard (BASc ’14) and is solely staffed with À¶Ý®ÊÓƵ co-ops and graduates.

After nearly a decade working at various tech companies and consultancy firms, including Microsoft, Uber and McKinsey & Company, Simard, along with Jeya, became increasingly concerned about rising procrastination trends. They worried that this struggle for the attention of Gen Z and even younger generations could hinder their ability to achieve educational, professional and personal goals.

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